· Pinterest has over 85 million unique viewers each month; 80% of whom are women.
· Pinterest is the 16th most visited website in the United States.
· The average order placed through Pinterest is $80.
With these kinds of statistics it may be hard to understand why we would actively choose to not offer Pinterest to our clients. The answer is actually very simple: Copyright Infringement. It may seem rather innocent to simply click “re-pin” and share something on one of your boards. The challenge is that much of what is shared is copyrighted.
Here is something to consider:
You’re surfing the web and find an amazing photo. You want to share it with your friends because you know that
Encouraging the use of Pinterest and getting involved in it for business opens the door to this happening.
It gets worse from there. If, by some chance, you are sued by someone you are not only held liable you are in fact responsible for not only YOUR legal fees, but Pinterest’s as well! Their Terms and Conditions make it clear that they know this is a possibility and they say that they are just offering a service so they are not responsible for the illegal behavior that happens. A lawyer, who is also a photographer, researched this and deleted her accounts after. Pinterest co-founder Ben Silbermann called her to discuss the copyright issues. Silbermann told her he was "basically a guy with a
Needless to say we do not encourage any of our clients to participate in a site that could cause them harm down the road. Your business may make you a target for lawsuits to begin with, there is no reason to give someone extra cause to try and get something from you.