Social Media creates Customer Loyalty

One of the biggest challenges in the marketing world previously has been getting feedback from consumers. Beyond purchasing dollars there were very few avenues for marketing teams to gather data and feedback from their customers. This is still true of traditional marketing. The leg work that goes into

seeing if numbers improve in the next quarter is extremely tedious. Even with all the data in the world how could the company be sure that the marketing campaign is what had an effect?

With traditional marketing you have to, once again, rely on your numbers to tell you how your customer base feels about your company, your brand. This is where you find out if the stories you have built to share your company’s personality have been received positively or negatively by your customers. 

These issues are nearly removed with social media. Right 

away you can count your number of tweets, retweets, likes, shares and comments as well as the traditional route of watching numbers and getting surveys filled out give faster and more accurate results. You can also read and immediately respond to communication from customers in real time. Customers expect a 

response via a social media platform in 2 hours or less. If it takes you more than one work day to respond, they will say that they have had a negative customer service experience. Your customers want to identify with your company. They want to feel important and included. They really want to be able to tell you about it.

If you want to increase your customer loyalty you need to be available on social media. Sharing content and responding to your customers will have a positive influence on your reach as well as your customers overall feelings toward you as a company. Both negative and positive feedback can and will help your business as well. Either one of these things gives you 

the chance to show more of who you are as a company. Going the extra mile for a customer through social media is public. When others are searching out your business this will be something they have access to. Customers are willing to spend more money with businesses they know will provide excellent customer service if the need arises. The peace of mind of this is worth a few extra dollars here and there.

The bottom line: Make social media a priority for your company and increase your customer loyalty.