Pinterest is one of the fastest growing social media sites out there. Here are a few facts about Pinterest:

·       Pinterest has over 85 million unique viewers each month; 80% of whom are women.

·       Pinterest is the 16th most visited website in the United States.

·       The average order placed through Pinterest is $80.

they’ll love it as much as you do. Once you pin it your friends re-pin it and then their friends re-pin it and after a certain amount of time it has hundreds or thousands of re-pins. Then, out of no-where you get a certified letter from a lawyer saying you are being sued for copyright infringement. At this point you have no ability to just delete the pin and say you are sorry. It’s gone too far and the damage has been done. 

computer who had a vision" who "knows there are issues with Pinterest and the fear of claims of copyright infringement." (Read that article here) 

Needless to say we do not encourage any of our clients to participate in a site that could cause them harm down the road. Your business may make you a target for lawsuits to begin with, there is no reason to give someone extra cause to try and get something from you. 

When most people hear the word of marketing they assume advertising. This means they think marketing simply means selling. Whether that is selling a product, themselves, or even a potential political candidate, it is convincing someone to like or buy something.

When developing a marketing campaign there needs to be a singular goal. That requires the analysis of the situation currently. You must:

have one without the other. Find the solution that is either the most cost-effective or maximum brand value adding. 

3.)Develop a strategic plan

Develop a strategic plan based off of the solution chosen and how to support that solution. Figure out the logistics whether you need to bring on more labor, outsourcing, money spent towards materials, brochures, pamphlets etc., or advertising space. 

5.)Weigh the risks associated with the strategic and implementation plans

Is important to understand the risks associated with any project undertaken. For example, Nationwide took a risk with the Super Bowl ad of the child dying. Insurance sales is inherently a fear tactic, however there has been a backlash in the community for making such a depressing commercial. Of course it is far too early to tell whether or not this campaign worked, but it is important to develop metrics understand success. 

Are Gen Y and Millennials really the same Generation? Looking at the Generation Gap.

When it comes to marketing one of the first things you need to consider is: Who is your demographic group?

Think about anyone you know who is 30-35. Now think about someone you know who is 20-25. How do they run their lives? What are their daily habits? Can you advertise to them the same? No. You need to understand the difference between the two. This is where I make the assertion that Gen Y is people born between 1980 and 1988 and Millennials are born between 1989 and 2000. 

same group. Technology isn’t slowing down. More than 80% of households now have a home computer and more children and teens are being given smartphones with access to the web at their fingertips at any moment of the day or night. 

as a part of life compared to those who it will simply just be a part of life?

We may need to start looking at these changes and redefine the time frame that makes a generation. We may need to start digging deeper into major changes in culture that affect how groups think and operate. The more we have access to the world the faster everything changes. Businesses need to adjust to keep up.

One of the biggest challenges in the marketing world previously has been getting feedback from consumers. Beyond purchasing dollars there were very few avenues for marketing teams to gather data and feedback from their customers. This is still true of traditional marketing. The leg work that goes into

The bottom line: Make social media a priority for your company and increase your customer loyalty.

Designing your logo is a careful process that takes in to consideration what your company is, what your message is and how you want people to relate to you. Your logo will be an identifier to anyone who sees your content that this is your company. It’s a major part of your brand. Companies with great brand recognition don’t need their name on anything. That image will tell anyone who is familiar with it all they need to know. Starbucks for example used to be Starbucks Coffee and Tea. Recently they dropped the “Coffee and Tea” part as they work on expanding their brand. All they need is the mermaid logo in green and white and we know it’s part of their company, their brand.

Here is a quick walkthrough of the process our graphic design team goes through in creating the ideal logo for your company.

Next he played with the idea of repetition. This works especially for LEDs because they have a repeating pattern. Identifying aspects of your business or product like this will help our team create a logo that clearly represents you. It may be more subtle than a direct image of your product but still suggests it. Color is another important part of getting across your message without screaming it. Our designers will look at your business, trends in colors and various combinations to create the right formula for your logo.

This final step pulls involves everyone. Feedback from our team and the client will put the finishing touches on the logo. With this finalized item ready to go we can create icons for every aspect of your business. High resolution and fit to meet the size requirements for any location you need. Facebook, Instagram, Twitter, LinkedIn, Google+, business cards, brochures etc. all require different size graphics. Having the correct images instead of trying to make them fit will make your business look more polished and reliable.